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How the high-street look took off

British Style Genius, showing Tuesday October 7th on BBC 2 at 9:00pm


Picture: BBC/Uzo Oleh

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Start of a new five-part documentary series looking at what makes British fashion and style so distinctive and influential. The opener begins by telling the story of the high-street look, in which fashion icon Kate Moss makes a rare TV appearance while working on her new line of clothes for the British high-street retailer Topshop.

Moss launched her first clothes collection in 2007. It was an immediate success and a perfect example of fashion "democracy" at work - making top-end "supermodel" style at high-street prices - something that is unique to the British high street.

Moss followed in the footsteps of Twiggy, who had launched her own range of clothes in the late 1960s. Before then, high fashion was the preserve of the elite, with young girls aspiring to look more like their mums than supermodels.

The programme speaks to Mary Quant, the trail-blazing designer who broke the fashion mould by making clothes for young people. Designer Barbara Hulinicki, who founded Biba in 1964, added to the mix by making youth fashion affordable.

Thanks to chains, including M&S and Topshop, the gap between high fashion and high street has never been smaller. The programme shows how, with the help of high-profile icons such as Kate Moss and a slew of designers, the British high street is today the envy of the international fashion industry.




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